Privacy Policy

1. Scope

This Privacy Policy applies to all users and visitors of giftup.in, operated by Binar Inovasyon Private Limited("Company", "we", "us", or "our"). GiftUp provides a digital gift card marketplace enabling users to purchase, store, and manage e-gift cards from various brands. This policy describes how we collect, use, store, and protect your personal data in compliance with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.

2. Information We Collect

We collect information both passively (through automated means) and actively (when you provide it directly).

2.1 Information You Provide

• Full name, email address, and mobile number during registration
• Billing and shipping address, if applicable
• Identity verification documents, where required by law or for fraud prevention
• Communication preferences and support queries

2.2 Information Collected Automatically

• IP address, browser type, operating system, and device identifiers
• Pages visited, time spent, referral source, and click patterns
• Cookies, web beacons, and similar tracking technologies
• Transaction metadata including order IDs, timestamps, and payment status

3. How We Collect Information

We use analytics tools (such as Google Analytics), server logs, and cookies to passively gather usage data. Active collection happens when you create an account, place an order, contact support, or subscribe to communications. We may also receive information from third-party payment processors regarding your transaction status.

4. Purpose of Data Collection

We process your personal data on the following bases:

• Contract performance: To process orders, deliver gift cards, and manage your account.
• Legitimate interest: To improve our platform, prevent fraud, analyse usage trends, and ensure platform security.
• Consent: To send promotional communications, newsletters, and personalised offers. You may withdraw consent at any time.
• Legal compliance: To meet regulatory requirements, respond to lawful requests, and resolve disputes.

5. Sharing of Information

We do not sell or rent your personal information. We may share data with the following categories of recipients:

• Payment processors: To securely process transactions. We do not store your full card details, UPI IDs, or banking credentials.
• Gift card issuers and brand partners: To fulfil voucher orders and activate gift cards on your behalf.
• Service providers: Including hosting, analytics, email delivery, and customer support tools, all bound by confidentiality agreements.
• Legal authorities: When required by applicable law, court order, or government regulation.

6. Third-Party Platforms

Our Platform may contain links to external websites or services. We are not responsible for the privacy practices or content of these third-party platforms. We encourage you to review their respective privacy policies before sharing any personal information.

7. Data Security

We implement reasonable security practices and procedures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure server infrastructure, access controls, and periodic security reviews. While we strive to protect your data, no system is entirely immune to security risks.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to maintain session state, remember preferences, and analyse platform usage. You may manage or disable cookies through your browser settings, though this may limit certain platform functionalities.

9. Your Rights

You may exercise the following rights regarding your personal data:

• Access and review the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data, subject to legal retention obligations
• Withdraw consent for marketing communications at any time
• Request a copy of your data in a portable format

To exercise any of these rights, please contact us at contact@giftup.in. We will respond within a reasonable timeframe.

10. Data Retention

We retain your personal data for as long as necessary to provide our services and fulfil the purposes described in this policy. After account closure or service termination, we may retain limited data for a reasonable period to resolve disputes, enforce agreements, and comply with legal requirements. Data used for analytical purposes is anonymised.

11. Updates to This Policy

We reserve the right to update this Privacy Policy at any time. Changes will be effective immediately upon posting on this page with an updated date. Continued use of the Platform after changes constitutes acceptance of the revised policy. We encourage you to review this page periodically.

12. Grievance Officer

In accordance with the Information Technology Act, 2000, the name and contact details of the Grievance Officer are provided below:

Email: contact@giftup.in

Binar Inovasyon Private Limited
SP 14(2), 2nd Floor, SKCL Tech Square, Industrial Estate, Guindy, Chennai, Tamil Nadu, 600032

13. Governing Law

This Privacy Policy is governed by the laws of the Republic of India. Any disputes arising out of or in connection with this policy shall be subject to the exclusive jurisdiction of the courts in Chennai, Tamil Nadu.